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EcoBrown’s Brown is Better

EcoBrown’s is Malaysia’s homegrown brown rice that faces strong competition with white rice. In order to void the common stigma about brown rice, we educated users about the benefits of brown rice and allowed them to try it for themselves. The campaign was a success, where it garnered more than 5x of its predicted submission. This in return allowed non-users to have a taste and be their own judge on the common misconception of texture and taste of brown rice.

  • 0
    Registrations for "Brown is Better" Campaign
  • 0
    Malaysians got to taste Ecobrown's rice
  • 0
    increase in social media engagements

Ecobrown's Challenges

• New approach to advertising rice on a digital platform
• Executing digital campaign to promote the benefits of brown rice consumption
• Executing digital campaign to raise brand awareness and brand recognition

Ecobrown's Approach

• Research & Analytics
• Web & Mobile Development
• CMS Development
• Social Media Engagement
• Conversion Rate Optimization (CRO)
• Branding & Content Strategy
• Brand Reach
• Digital Campaign
• E-Commerce Campaign

  • Creative website design
    Brand visual direction

  • Development website development
    Website iterations and maintainance

  • Digital Strategy

    Digital campaign integration with website
    Social media engagements